The last Day 4 at PFDC Sunsilk Fashion Week 2014 kicked off on 13th April at Expo Center, Johar Town, and Lahore. The finale included many high end design fashion retailers, designers, textile manufacturers and buyers; presented their latest Lawn/Spring Collection has participated and showcased their yearlong creations in the event.
The renowned fashion designer Zara Shahjahan showcased her prêt a porter collection ‘Love Bug’ at PFDC Sunsilk Fashion Week 2014. Zara Shahjahan PFDC Collection was inspired by Jungle florals and based on fabrics like silks, organza, sheer tulle, straight and structured silhouettes. More charm was added by introducing insect inspired 3D embellishments developed in-house at the Zara Shahjahan studio. The color palettes were vibrant with mostly whites and off whites, lime green, lemon yellow, dark blue and black dominated the collection. Key trends that were highlighted included sheer surface fabrics, cropped tops and pants, boxy straight silhouettes and short tunics.
To entertain the visitors, media, show biz personalities and fashionistas Day 4 of PSFW marked the return of Magnum with their Magnum Pleasure Spot. Title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex, GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. The makeup and styling done by the creative teams at Nabila’s and NGENTS.
The event is being produced and choreographed by HSY Events and Production. Hum TV, Style360 is the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & PR.
Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Zara Shahjahan collection inspired by Jungle florals with Zaraâ€™s signature clean, constructed silhouettes, and draping embroidery.