“This is a fantastic time for fashion in Pakistan… our participation in Milan Fashion Week, then had our own very first fashion week in Karachi and now heading towards the second one in Lahore .Though due to the current political situation of the country we are not expecting any international buyers but Lahore is one of the most fashionable city of Pakistan. In terms of style and fashion, Lahore is always very updated. There is a big local market for fashion. So I’m quite excited and looking forward to it.”
Sobia Nazir’s fashion week prêt a porter womenswear collection is entitled “Sequence of Bloom”; this is bohemian inspired with fresh colour combinations, dynamic prints and modern silhouettes. “Sequence of Bloom” is crafted on diversity of fabrics including French chiffons and crepe silks and with zardozi and crystal embellishment, appliqué, and thread work.
Indeed Sobia Nazir in many ways pioneered the Islamabad fashion scene having started her career over a decade ago. To date, Sobia’s label has continued to grow organically securing both its national and international presence. With her current flagship outlet in Islamabad, Sobia has also showcased at the prestigious Dubai Fashion Week for three consecutive years and also continues to participate in shows across the world. Her work has appeared on the cover pages of fashion publications including Harpers Bazaar, Libas, Asiana and Asian Woman among many others. In 2008, Sobia Nazir was honoured as ‘Best Pakistani designer of the year’ by the Asian Style awards. The same year, she also launched her debut line of exclusive and elegant lawn fabric followed by her second one for Spring/Summer 2009. Her latest lawn print collection will be launched in March 2010.
Sobia Nazir's fashion week Pret a porter women's wear collection is entitled "Sequence of Bloom"; this is bohemian inspired with fresh colour combinations, dynamic prints and modern silhouettes.