After the successful launch and fashion show of her Lawn collection last week, Hira Lari has yet again scored points with the common public by organizing a consumer exhibition of her Lawn prints. The three days event, starting from 17th till the 19th of April, is taking place at the Imperial Lawn, II Talwar, Karachi. (Timings are 10:00 AM. to 10:00 PM.)
The first day of the exhibition started with a red carpet graced by the presence of famous socialites, media and corporate personnel.
The theme of the exhibition was playful and summery, completely in accordance with the twelve prints that were the highlight of the campaign. Hira Lari’s inspiration behind the collection is the beauty of art and nature and the motifs of the prints depict the variations of animal prints, marine life and flowers. It was Hira Lari’s long time desire to design lawn for the parent company – Afroze Textile Industries.Hira Lari launched her lawn collection with a successful fashion show last week, the crème de la crème of media and corporate sector were present at the event. Including the ramp walk by some of the top models of our industry; Iraj Manzoor, Fayeza Ansari, Fauzia Amir, Maha, Zeba Ali, Rubya, Zil-e-Huma, Koni, Sherry, Sana and Hira Tareen.
The various color prints in the Hira Lari Lawn collection are; Antique Paisley, Ethnic Motif, Seaweed, Colorful Stripes, Silk Flower, Floral, Daisy, Safari, Evolution, Fusion, Glamour and Butterfly. All of these prints are designed on soft fabric keeping in mind the season of summer. The Event and PR is managed by Eventage (An event management wing of Mass Advertising).