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Fashion Central

About Anny

I cover the various topics related to fashion & lifestyle and give my take on collections, brands and state of affairs in general in this industry. I am the Co-founder and COO of FashionCentral. Together with my Husband I launched way back in 2007. Since then it has transformed into one of the largest online portals for fashion & lifestyle in the region. In addition Fashion Central brand now owns a total of 17 websites out of which 8 are dedicated for fashion & lifestyle and is a full blown online media house. Obviously we had started online shopping few years ago and complemented it by launching our own Multi brand stores. First of which was launched in September 2013 and now has 2 branches in Lahore.

Hot Trends for This Summer

By |July 2nd, 2016|

Summer is at its prime and as always temperatures dictate the fashion. As we embrace the biggest trends of this summer it is also wise to keep an eye for the top trends. We have combined all the accessories from [...]

Celebrities wearing Fidelity Denim

By |May 24th, 2016|

Well what better way to follow the street styles than to keep up with the celebrities that favor particular brands in their off time. I decided to look around and see which particular brand for Denim jeans is in favor these days. The name “Fidelity Denim” that cropped is not what I had expected. […]

Our Favourite from Cannes

By |May 19th, 2016|

Cannes film festival is all about the movies the glitz and the glamour. Even though the movies should be on the driving seat for the competition but for mundane people like us who have access only to the news our primary interest lies on the Cannes Red Carpet. […]

My Favourite Looks from Hum TV Awards 2016

By |April 25th, 2016|

Mahira khan wearing black stylish Feeha Jamshed . We love the choice of color and how it drapes over her body. The boot cut pants combined together with chic top that was back buttoned but deep cut. We especially liked [...]

20th Anniversary Collection “MEMENTO” by Jimmy Choo

By |March 25th, 2016|

Today I have decided to feature the newest Jimmy Choo capsule collection “MEMENTO”, it is a capsule collection of 20 shoes and bags that pay tribute to the brands iconic red carpet legacy. The collection is being launched in celebration of the 20th anniversary of Jimmy Choo. […]

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