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Anny

About Anny

I cover the various topics related to fashion & lifestyle and give my take on collections, brands and state of affairs in general in this industry. I am the Co-founder and COO of FashionCentral. Together with my Husband I launched www.fashioncentral.pk way back in 2007. Since then it has transformed into one of the largest online portals for fashion & lifestyle in the region. In addition Fashion Central brand now owns a total of 35 websites out of which 8 are dedicated for fashion & lifestyle and is a full blown online media house. Obviously we had started online shopping few years ago and complemented it by launching our own Multi brand stores. First of which was launched in September 2013 and now has a total of 4 branches all over Lahore.

Spring Lunch Hosted by Anny Shoaeb

By |March 31st, 2017|

Anny Shoaeb, owner of Fashion Central hosted a spring Lunch for her friends. Fashionistas and different showbiz personalities enjoyed the lunch and socialized with their friends and professional acquaintances. […]

Dezynish The Hottest Online Shopping Portal

By |November 29th, 2016|

Yes, we believe whoever said “Money can’t buy happiness”, surely didn’t know where to shop from. We know where you can buy happiness from. After successfully running eight online portals of providing people with all the interesting information from around the world Fashion central has now revamped and re-built its ecommerce website. […]

Revival of Pakistani Films and Cinemas

By |November 14th, 2016|

The long list of entertaining Pakistani films has proved that the Pakistan Film Industry has helped the revival of the industry. Some of the movies have a great social message. The cherry on top of this revival are the soaring relations between India and Pakistan. […]

Muslims Changing Perspectives Through Fashion

By |November 4th, 2016|

Its amazing how the Muslim women are working towards a positive change. They are making their position strong by changing perspective. Where there are issues in France barring Muslim women to wear Burkini’s in public, there still are women who are making effort for their name to be known in the fashion world for the modest fashion followed by the Muslim women. […]

Fabulous Performances at Hum Style Awards 2016

By |October 31st, 2016|

Hum Qmobile style awards had all the components of excellence. These awards were a combination of fabulous performances, amazing choreography, interesting anecdotes and impeccable organization. As for the stage it was brilliantly conceived and set up. […]

PLBW 16 Best Picks of Day 2

By |September 30th, 2016|

Some of our favourites from the second day made us wonder were the fairy tales all true or just the Disney princess were real because an eastern Pakistani bride can surely match the glory of a Disney princess on her big day by going for one of these dresses. […]

Hot Trends for This Summer

By |July 2nd, 2016|

Summer is at its prime and as always temperatures dictate the fashion. As we embrace the biggest trends of this summer it is also wise to keep an eye for the top trends. We have combined all the accessories from [...]

Celebrities wearing Fidelity Denim

By |May 24th, 2016|

Well what better way to follow the street styles than to keep up with the celebrities that favor particular brands in their off time. I decided to look around and see which particular brand for Denim jeans is in favor these days. The name “Fidelity Denim” that cropped is not what I had expected. […]

Our Favourite from Cannes

By |May 19th, 2016|

Cannes film festival is all about the movies the glitz and the glamour. Even though the movies should be on the driving seat for the competition but for mundane people like us who have access only to the news our primary interest lies on the Cannes Red Carpet. […]

My Favourite Looks from Hum TV Awards 2016

By |April 25th, 2016|

Mahira khan wearing black stylish Feeha Jamshed . We love the choice of color and how it drapes over her body. The boot cut pants combined together with chic top that was back buttoned but deep cut. We especially liked [...]

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